Real Cafes Campaign
A campaign website, identity and digital marketing to rally the Hampstead community behind its independent Parliament Hill Lido Café.
Challenge
When the independent café at Parliament Hill Lido faced replacement by a corporate chain, the community needed a focal point fast, somewhere to tell the story, collect petition signatures and raise funds.
Solution
We created the campaign identity and built a website that tells the café's story, puts the petition and donation links front and centre and gathers news coverage and testimonials. We supported it with digital marketing to spread the message quickly across the local community.
The Real Cafes Campaign brings together swimmers, park-goers and neighbours on Hampstead Heath to protect the independent café at Parliament Hill Lido.
The site is built to convert concern into action: clear calls to sign and donate, the campaign story told in the community’s own words, and a news section to keep supporters informed.
